The "I Am Not Naked" campaign, in which people are invited to photo off their clothes and be photographed, covering their private areas with a round sign saying StripForJackie, was started on the spur of the moment by friends of Ms Chamoun. The campaign has since taken Lebanese media by storm, dominating chat shows, newspapers and social networking sites including Twitter and Facebook.
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And it has gone beyond Ms Chamoun's breasts, kickstarting the conversation about what kind of a society Lebanon wants to male. Stop judging us'.
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Lebanese get naked in support of topless skier
The photographs of Ms Chamoun, which showed the nude skier, who is currently participating in the Sochi Winter Olympics, posing in the snow in only her underpants, were nude wives sucking from a calendar shoot that she had participated in three years ago.
They were never meant for public consumption, and the mortified Ms Chamoun explained that she had no idea who had posted them online.
Faisal Karmai, the Lebanese minister for youth and sports, however, deemed it necessary to punish the young athlete, threatening to have her banned from the Olympic games and accusing her of "harming Lebanon's reputation". The comment laid bare the extreme divisions within Lebanese culture, highlighting the gap between social and religious conservatives and liberals.